Atlas, according to the story, was compelled to shoulder his celestial burden, because he and his fellow Titans were overthrown by younger gods. Enduring as he might have been, Atlas lost the Olympian fight and was forced to hold up the cosmos by Zeus, the chief god of the younger generation. Ouch, that must have hurt!
So whether it is or whether it is not a good idea for society’s most productive citizens [to] refuse to be exploited, choosing Atlas as the poster boy may have been a bit of a slip.
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- Atlas Shrugged? Really? (antennaguru.wordpress.com)